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Meet Louisa Pelmont, PA to our CEO & Co-Founder at Limelight Inc., and discover how her operational expertise supports our leadership team and our international growth.
This week’s WARC Media Global Ad Spend Forecast Q3 2026 update reveals global adspend is forecast to grow 11.9% to reach $1.34trn (£1.02trn) this year, despite consumer caution.
Adland reacts to what the channels, companies, and countries with the highest adspend mean for the broader industry.
Global advertising spend is continuing to grow despite persistent economic pressures, but the latest WARC forecast points to an increasingly concentrated market as social, search and retail media capture a growing share of budgets.
The ongoing iOS 27 restrictions are reportedly targeting hundreds of adtech and data companies. PMW spoke to a panel of experts to assess the impact of this industry-wide issue as Apple remains silent.
Publishers build the audience and pay for the content that draws it in, yet by the time the money arrives, most of the trading stack has already taken its cut.
Apple’s move to block a key domain used by The Trade Desk in Safari has reignited debate over the growing power of platform owners to shape the digital advertising ecosystem.
James MacDonald, Co-Founder and CRO at Limelight says companies should think carefully before rushing into AI deployments
DMEXCO has come and gone for another year, but the 2026 edition of the event was like no other, with tech even more at the forefront than usual.
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Limelight Inc. enhances partner performance with new features, achieving up to 19x eCPM increases. Contact us to optimize your campaigns!
If you’re evaluating a programmatic partner right now, the demo probably looks great. The pipes connect, the UI is tidy, and the road map sounds like it was written for your exact pain points. That’s the easy part.
Limelight Inc. has released the results of a deployment of its Adaptive Rules Center (ARC) with a performance-based SSP (Supply-side Platform). The SSP successfully utilised ARC to resolve creative quality issues, significantly improving auction performance across its video stack.
The co-founder of Limelight sets out a practical way to choose a programmatic partner – one that helps you curate quality supply, prove value to buyers, and adapt as identity, channels, and measurement keep shifting.
Ad networks have sophisticated technology, wider demand access and connections with several platforms. However, the ability to monetise demand effectively does not hinge simply on access but on how optimisation is executed.
Learn how Limelight’s Adaptive Rules Center (ARC) helps CTV partners automate optimisation and maximise campaign performance.
Many companies look at choosing a programmatic partner as simply a technology decision. In reality, this is a crucial business decision - one that can either amplify the company’s success or slowly erode their margins, data advantage and control. Download Limelight's latest blog now!
Meet Daniel Nelson, Limelight’s Customer Success Co-Director, and discover his approach to partner growth, support and success.
Explore the hidden environmental costs of programmatic ads. Streamline your strategy for better ROI & sustainability.
