Newsroom

Explore our latest updates, media announcements, and insights, all in one place. From official press releases to thoughtful blog posts, here's what's happening at Limelight Inc and beyond.

Press Section

Discover our Latest News, Opinions & Industry Commentary
Limelight Inc. announcement graphic with smiling Josué Perez and “Limelight Inc. is growing” text.
By Teresa Romon July 16, 2026
Meet Josué, our Data Controller Product Manager. He enhances data analytics & governance for our programmatic platform. Learn more!
Team Spotlight: Aleesha Susan, Our Product Manager at Limelight Inc.
July 13, 2026
With extensive experience in adtech and with a results-driven approach, Aleesha joined our team to take the Limelight platform to the next level.
Team Spotlight: Meet Teresa Torres, Our New Marketing Associate at Limelight Inc.
By Bilyana Yordanova July 7, 2026
Teresa joined Limelight as Marketing Associate, bringing three years of experience building and executing digital marketing.
By Bilyana Yordanova June 9, 2026
Limelight Inc. enhances partner performance with new features, achieving up to 19x eCPM increases. Contact us to optimize your campaigns!
Scale can wait: first stop the skim and start protecting your yield
June 2, 2026
Publishers have been told for years that the answer to revenue pressure is more. The answer isn’t to feed more impressions into the same leaky machine; it’s to make yield the centre of the revenue strategy.
What will define Cannes Lions 2026? Adland’s top leaders have their say | Limelight inc.
June 1, 2026
From AI and retail media to sustainability and publisher economics, Mediashotz asked leaders to share what they expect to dominate the conversation to shape Cannes Lions 2026.
Inefficiency – the silent killer throttling programmatic progress in digital advertising | Limelight
May 27, 2026
The CRO at programmatic platform Limelight explains how improving trading intelligence, transparency and supply relationships can reduce waste and propel programmatic performance.
Limelight Inc. to attend POSSIBLE 2026 as US Presence Expands with Key Senior Hire
April 16, 2026
Senior leadership team head to POSSIBLE 2026 for talks on the platform driving up to 300% revenue for partners. The focus will be their automation-based toolkit.
Five Questions To Ask Before Handing The Keys To Your Programmatic Partner
March 30, 2026
If you’re evaluating a programmatic partner right now, the demo probably looks great. The pipes connect, the UI is tidy, and the road map sounds like it was written for your exact pain points. That’s the easy part.
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Our Blog

Explore perspectives and topics with insights from our team.

The Programmatic Glossary

Limelight Inc. announcement graphic with smiling Josué Perez and “Limelight Inc. is growing” text.
By Teresa Romon July 16, 2026
Meet Josué, our Data Controller Product Manager. He enhances data analytics & governance for our programmatic platform. Learn more!
Team Spotlight: Aleesha Susan, Our Product Manager at Limelight Inc.
July 13, 2026
With extensive experience in adtech and with a results-driven approach, Aleesha joined our team to take the Limelight platform to the next level.
Team Spotlight: Meet Teresa Torres, Our New Marketing Associate at Limelight Inc.
By Bilyana Yordanova July 7, 2026
Teresa joined Limelight as Marketing Associate, bringing three years of experience building and executing digital marketing.
By Bilyana Yordanova June 9, 2026
Limelight Inc. enhances partner performance with new features, achieving up to 19x eCPM increases. Contact us to optimize your campaigns!
Five Questions To Ask Before Handing The Keys To Your Programmatic Partner
March 30, 2026
If you’re evaluating a programmatic partner right now, the demo probably looks great. The pipes connect, the UI is tidy, and the road map sounds like it was written for your exact pain points. That’s the easy part.
Limelight’s Adaptive Rules Center delivers 4x improvement in auction success rate for performance-ba
March 25, 2026
Limelight Inc. has released the results of a deployment of its Adaptive Rules Center (ARC) with a performance-based SSP (Supply-side Platform). The SSP successfully utilised ARC to resolve creative quality issues, significantly improving auction performance across its video stack.
How to choose a programmatic partner (without giving away the keys)
February 24, 2026
The co-founder of Limelight sets out a practical way to choose a programmatic partner – one that helps you curate quality supply, prove value to buyers, and adapt as identity, channels, and measurement keep shifting.
How Leading Ad Networks Turn Dynamic Optimisation into a Competitive Advantage
February 17, 2026
Ad networks have sophisticated technology, wider demand access and connections with several platforms. However, the ability to monetise demand effectively does not hinge simply on access but on how optimisation is executed.
Two people watching a TV with apps; text reads “The ARC Playbook for CTV Networks” and “How CTV Networks Scale”
February 9, 2026
Learn how Limelight’s Adaptive Rules Center (ARC) helps CTV partners automate optimisation and maximise campaign performance.
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