Case Studies

Explore how Limelight’s programmatic platform and Adaptive Rules Center help ad networks
and publishers drive incremental revenue, simplify operations, and achieve better outcomes.

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Proven Impact Across Advertising and Publisher Networks

From scaling demand efficiency to stabilising video monetisation, our platform delivers tangible results in a matter of days.

[CTV PUBLISHER NETWORK]

SCALING PERFORMANCE UNDER QPS LIMITS

+100%  REVENUE INCREASE

+70%  EFFICIENCY IMPROVEMENT


ARC amplified high-performing demand automatically while staying within set QPS limits - combining partner strategy with automation

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[APAC AD EXCHANGE]

3X REVENUE IN ONE DAY

+289% REVENUE INCREASE

10X FILL RATE IMPROVEMENT

By simply implementing two account wide automation rules, the partner unlocked faster, data-driven decision making

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[PERFORMANCE-BASED SSP]

OPTIMISING VIDEO MONETISATION

X4 SUCCESS RATE

REVENUE
TRAFFIC STABILITY

HEALTHIER AUCTION ENVIRONMENT

Automated creative filtering eliminated failed impressions and stabilised the auction

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[DISPLAY AND IN-APP]

TRANSFORMING PARTNER PERFORMANCE

+100%  REVENUE INCREASE
19X eCPM INCREASE


Automated optimisation with Granular QPS and Demand Field Lists within ARC improved efficiency, control, and scalability

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The Results

100%
Revenue and 19x eCPM Increase for a Display Partner 

3x
Revenue and 7x Fill Rate Increase for an In-App Partner

10x
Fill Rate Improvement

23x
YoY Revenue Increase for an APAC Ad Exchange 

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Case Studies

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Real Results.
Real Partners.

"Limelight Inc. offers great tech, advanced functionalities and has really helped us scale up our business. Where they really stand out is the incredible team and client support!"

Ravi Tijare,
CEO Adelement

"We are happy to work with such a trustable partner as Limelight.
The platform is very intuitive and with all the relevant features we were looking for."

Show Heroes Group, Nicola Giannessi,
Global Head of Revenue Optimization



Why Partners Choose Limelight

Own the technology and the margin — without
the cost base of building it yourself.



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  • White-labelled for your brand
  • No internal tech cost base
  • Unlimited QPS
  • Dedicated 1-on-1 support
  • Low-cost, flexible fees
  • No costly headcount to manage
  • Fast to activate & operate
  • Full platform community access

Grow Your Programmatic Revenue

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