The Programmatic Glossary
A practical glossary designed to help marketers, advertisers and adtech professionals understand the terminology that powers programmatic advertising
Learn the Language of Programmatic Advertising
Whether you're new to adtech or looking to refresh your knowledge, this glossary provides clear, jargon-free explanations of the key concepts, technologies and acronyms that power the programmatic ecosystem.
HOW TO USE THIS GLOSSARY
🔍 Search
Type a term, an acronym, or a keyword to jump straight to it.
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Explore all categories, from Programmatic to supply chain.
🔠 Navigate A-Z
Looking for a specific definition? Jump straight to its letter.
EVERY TERM INCLUDES
01 Definition
02 How It Works
03 Example
04 Related Terms
