Efficiency & Sustainability
White Paper
Explore how efficiency is becoming the new competitive edge in programmatic advertising with Limelight’s latest white paper, The Hidden ROI of Efficiency: Unlocking Value and Sustainability in AdTech
The Hidden ROI of Efficiency: Unlocking Value and Sustainability in AdTech
With the evolution of the digital advertising industry, the need for greater efficiency and sustainability is now essential. This is no longer simply a technical challenge; but a commercial, operational and reputational one.
Our new white paper,
The Hidden ROI of Efficiency: Unlocking Value and Sustainability in AdTech,
explores how smarter systems, transparent supply paths, and the right mix of AI and human oversight will reshape the future of digital advertising.
Key insights include:
- The hidden costs of inefficiency in programmatic trading
- How transparency and trading intelligence drive stronger performance
- The power of combining automation with human judgment and the importance of relationship capital
- Aligning economic performance with sustainability goals
- The roadmap for efficient, ethical, and future-ready ad tech
For more in-depth analysis, simply fill out the form below!
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According to eMarketer, programmatic digital ad spend in the US is set to reach nearly $180 billion in 2025
