Newsroom
Explore our latest updates, media announcements, and insights, all in one place. From official press releases to thoughtful blog posts, here's what's happening at Limelight Inc and beyond.
Press
Discover our latest news, opinions and industry commentary.
Limelight Inc. has appointed Oshri Raz as VP USA Strategic Alliances to continue to grow the company's fast-emerging footprint in the USA. His primary focus will be on managing the continued fast roll-out and take-up of Limelight Inc programmatic white label tools.
Digital adspend in the UK has surpassed the £40 billion mark for the first time according to industry body IAB UK. Video and retail media were among the most prominent gainers, and we’ve been garnering reactions from leaders in the adtech and advertising world.
David Nelson, co-founder and CEO of Limelight Inc., has spent over two decades in digital media. Here, he shares his perspective on how automation, data, and collaboration are reshaping the relationship between publishers, advertisers, and technology.
UK ad spend continued to rise resilient in the third quarter of last year and is forecast to surpass £50bn for the first time in 2026, according to the latest AA/WARC Expenditure Report reading. CRO James Macdonald weighs in.
In the face of ongoing macroeconomic uncertainty and budget tension, marketers are relatively aligned on AI’s potential to solve modern marketing problems, the real challenge is implementing the technology effectively.
According to the IPA Bellwether Q4 2025 reading, total UK marketing budgets remained unchanged in the final quarter of last year. Limelight CRO James Macdonald weighs in.
Our Blog
Explore perspectives and topics with insights from our team.
If you’re evaluating a programmatic partner right now, the demo probably looks great. The pipes connect, the UI is tidy, and the road map sounds like it was written for your exact pain points. That’s the easy part.
Limelight Inc. has released the results of a deployment of its Adaptive Rules Center (ARC) with a performance-based SSP (Supply-side Platform). The SSP successfully utilised ARC to resolve creative quality issues, significantly improving auction performance across its video stack.
The co-founder of Limelight sets out a practical way to choose a programmatic partner – one that helps you curate quality supply, prove value to buyers, and adapt as identity, channels, and measurement keep shifting.
Ad networks have sophisticated technology, wider demand access and connections with several platforms. However, the ability to monetise demand effectively does not hinge simply on access but on how optimisation is executed.
The CTV networks that will be able to match the channel’s rise will be the ones with the ability to make quick and reliable optimisation decisions. It’s in this scenario that Limelight’s latest product, Adaptive Rules Center (ARC) - a rule-based toolkit that lets partners automate performance optimisations across their
Many companies look at choosing a programmatic partner as simply a technology decision. In reality, this is a crucial business decision - one that can either amplify the company’s success or slowly erode their margins, data advantage and control. Download Limelight's latest blog now!
