Newsroom

Explore our latest updates, media announcements, and insights, all in one place. From official press releases to thoughtful blog posts, here's what's happening at Limelight Inc and beyond.

Press

Discover our latest news, opinions and industry commentary.

The pursuit of ad transparency: five minutes with… David Nelson
February 2, 2026
David Nelson, co-founder and CEO of Limelight Inc., has spent over two decades in digital media. Here, he shares his perspective on how automation, data, and collaboration are reshaping the relationship between publishers, advertisers, and technology.
AA/WARC Q3 2025: Industry reactions
January 29, 2026
UK ad spend continued to rise resilient in the third quarter of last year and is forecast to surpass £50bn for the first time in 2026, according to the latest AA/WARC Expenditure Report reading. CRO James Macdonald weighs in.
January 27, 2026
In the face of ongoing macroeconomic uncertainty and budget tension, marketers are relatively aligned on AI’s potential to solve modern marketing problems, the real challenge is implementing the technology effectively.
January 15, 2026
According to the IPA Bellwether Q4 2025 reading, total UK marketing budgets remained unchanged in the final quarter of last year. Limelight CRO James Macdonald weighs in.
‘Are my selfish desires more worthy than Google's selfish desires?’: Experts on Google vs DOJ antitr
October 13, 2025
Industry leaders are divided, with some calling for stronger competition, while others are arguing Google’s dominance stems from innovation rather than malice.
Experts Share: How The Rise Of Ads Impacts The Quality Of Online Platforms
October 9, 2025
With adverts appearing on more platforms, users are starting to question whether free services are truly free. Are all these targeted ads and strategies to make users pay for no ads impacting the overall user experience?
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Our Blog

Explore perspectives and topics with insights from our team.

How Leading Ad Networks Turn Dynamic Optimisation into a Competitive Advantage
February 17, 2026
Ad networks have sophisticated technology, wider demand access and connections with several platforms. However, the ability to monetise demand effectively does not hinge simply on access but on how optimisation is executed.
The ARC Playbook For CTV Networks: How CTV Networks Scale Faster with Dynamic Optimisation
February 9, 2026
The CTV networks that will be able to match the channel’s rise will be the ones with the ability to make quick and reliable optimisation decisions. It’s in this scenario that Limelight’s latest product, Adaptive Rules Center (ARC) - a rule-based toolkit that lets partners automate performance optimisations across their
From Vendor to Ally: A Practical Framework for Choosing the Right Programmatic Partner
February 9, 2026
Many companies look at choosing a programmatic partner as simply a technology decision. In reality, this is a crucial business decision - one that can either amplify the company’s success or slowly erode their margins, data advantage and control. Download Limelight's latest blog now!
August 8, 2025
Team Spotlight: Meet Daniel Nelson, our Customer Success Co-Director at Limelight! 
August 6, 2025
Efficiency Meets Sustainability: Ad Tech’s Hidden Environmental Cost
August 1, 2025
At Limelight, Customer Success isn’t just a department—it’s a mindset. Andrew, our Co-Director of Customer Success , oversees a global team of Customer Success Managers who act as strategic partners to our clients. From onboarding and platform training to high-level campaign optimisation and technical troubleshooting, Andrew ensures we’re not just supporting our clients—we’re helping them win. “One thing that sets us apart is that we’re fully SaaS,” Andy explains. “We don’t run an ad trading business—so when our platform partners succeed, we succeed. Our incentives are completely aligned.” A standout moment this year? The launch of the Adaptive Rules Center (ARC), a feature that lets partners build their own algorithms and optimise campaigns in real-time, directly in the platform UI. “In an industry obsessed with AI, we’ve built something genuinely useful that puts control back in the partner’s hands,” Andrew says. Managing expectations is part of the job—especially when it comes to technical investigations or feature rollouts. Andrew’s secret? “Be honest, communicate often, and never make promises you can’t keep.” From helping partners navigate a constantly evolving landscape to championing new tools like our Self-Serve DSP, Andy’s team makes it look effortless—even though we know it’s anything but. And behind it all is a strong sense of culture, even in a remote-first world. “People always ask if we miss the office. But we make up for it with our annual World Tour—past trips include Marrakesh, Rio and Cyprus!” Favourite part of the job? “Getting to know our partners, watching them grow, and smashing the goals they set. There’s no better feeling than helping them exceed their own expectations.” Andy calls it “Technology with a heartbeat.” We call it Customer Success, the Limelight way.
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