Search results for 'publishers' (13)
With US antitrust enforcers renewing their efforts this week to press for a forced sale of Google’s online ad business, publishers and rival adtech developers are watching closely.
David Nelson, co-founder and CEO, Limelight Inc., describes how publishers and agencies should be preparing for a post-Google monopoly ad ecosystem - starting today.
How can the publishing industry overcome the myriad challenges it faces? AI, big tech and social media are battering publishers from all sides. With walled gardens, the open web, and programmatic solutions gaining ground, will 2025 finally turn the tide? Savina Parvanova comments.
What actionable steps can ad networks and brands take to protect their investments in DOOH from increasing cybersecurity risks, and how can transparency be maintained without compromising ad effectiveness? Savina Parvanova talks to Human Algorithm's Shawn Lim.
Ad networks are the great survivors of the digital marketing industry. In the late ‘90s, when the digital advertising landscape was fragmented, with countless websites offering ad space but no efficient way for advertisers to reach them at scale, ad networks plugged the gap by aggregating inventory from multiple publishers and selling it to advertisers, often at discounted rates.
Programmatic advertising has revolutionised the digital advertising landscape by automating the buying and selling of ad space. Publishers can leverage various demand integrations to optimise their ad revenue. Here’s a detailed look at different types of demand integrations and their benefits for publishers.
David Nelson, CEO of Limelight, the programmatic platform for ad networks, publishers and agencies, chats to Mediashotz from DMEXCO about rebranding, programmatic challenges and why Amazon’s Jeff Bezos needs to ‘wise up’…
Publishers, are you looking to maximise your revenue from web and app audiences? If so, programmatic advertising via Limelight could be the answer. This automated process connects advertisers to your inventory in real-time, making it a win-win for everyone involved. Let's explore how it works and why you should hop on board.
The tech giant’s shock reversal has been met with a mix of relief and frustration from adland, with questions over its ‘new path’ of user choice. PMW spoke to 10 experts to discuss the implications on publishers, adtech vendors and the wider industry.
An Ad Exchange is an online marketplace that allows publishers to sell their ad inventory to multiple ad networks and demand sources through an auction-based model. It brings efficiency to the buying and selling of online ad space across websites and apps and plays a crucial role in publishers being able to maximise their advertising revenues.
Publishers face a rapidly changing ad tech ecosystem. InPublishing grabs five minutes with James MacDonald, co-founder and CRO at Limelight Inc, to see what advice he would give them.
Programmatic advertising allows publishers to sell their ad inventory through real-time auctions using advanced algorithms and data insights. At the heart of this process lies the oRTB (open real-time bidding) protocol, which facilitates seamless and efficient ad transactions.
Programmatic enabler Limelight Inc., formerly Project Limelight, has announced a rebrand as it celebrates its fifth anniversary. Limelight Inc. helps companies in the ad tech ecosystem to navigate the complex programmatic landscape, blending cutting-edge technology with best-in-class expertise and genuine human support. Limelight Inc. helps companies in the ad tech ecosystem to easily navigate the complex programmatic landscape, blending cutting-edge technology with best-in-class expertise and human support. Hundreds of ad networks, publishers and agencies use Limelight’s programmatic oRTB solution to build bespoke, white-labelled trading environments and drive profitability and performance at scale - immediately.