Progress & Possibility:

State of Ad Networks, Digital Publishing & AdTech in 2026

As the digital advertising ecosystem adapts to changing privacy regulations, the rise of AI and growth of media channels like CTV - curation has become essential in providing efficient, reliable outcomes while protecting value for publishers and advertisers alike. In this landscape, ad networks that function as trusted curators will gain a competitive advantage. 

Our annual white paper, Progress & Possibility: State of Ad Networks 2026 provides an in-depth analysis into the forces reshaping the ad tech industry and what the future holds.

Featuring contributions from experts representing every corner of the ecosystem: SSP Index Exchange, publisher The Independent, and ad networks HAX Media Partners, OCM Digital Media, and Leanback Digital.

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