Newsroom
Explore our latest updates, media announcements, and insights, all in one place. From official press releases to thoughtful blog posts, here's what's happening at Limelight Inc and beyond.
Press
Discover our latest news, opinions and industry commentary.
The underbelly of programmatic has always had issues like these. Right now, this double game appears to be a remarkably common state of affairs among ad platforms and their clients.
AI is no longer the new kid on the adtech block. It is baked into the way we buy media, measure attention, and personalise experiences. Yet the more embedded AI becomes, the more important it is to handle it with care.
This was Limelight’s first visit to MAD//FEST , and the team deployed in numbers. We had Savina Parvanova , Andrew Macdonald , Graeme Rains and Russell Pegrum all joining the fray at The Digital Voice™ Cabana, and supporting our co-founder and CRO James Macdonald as he took centre stage for ‘The abracadabra magic touch
So, another MADFest has been and gone. And, once again, the organizers pulled it off in style – with panels, presentations, and fireside chats. Not to mention a unique roll call of headline speakers. One thing is for sure: the organizers more than did justice to the event’s overarching theme of ‘Be Less Boring’.
London isn’t just basking in record temperatures this week, it’s also sizzling from all the hot topics in play at MAD//Fest London. We have a crack team on the ground in the form of The Digital Voice™, reporting back some of the takeaways at the sold out marketing and advertising event.
Cannes Captures host Ed Steer of Sphere Digital Recruitment speaks with James Macdonald, CRO, to cover all things AI, CTV and Audio. Sponsored by LoopMe!
Our Blog
Explore perspectives and topics with insights from our team.
Team Spotlight: Meet Daniel Nelson, our Customer Success Co-Director at Limelight!
Efficiency Meets Sustainability: Ad Tech’s Hidden Environmental Cost
At Limelight, Customer Success isn’t just a department—it’s a mindset. Andrew, our Co-Director of Customer Success , oversees a global team of Customer Success Managers who act as strategic partners to our clients. From onboarding and platform training to high-level campaign optimisation and technical troubleshooting, Andrew ensures we’re not just supporting our clients—we’re helping them win. “One thing that sets us apart is that we’re fully SaaS,” Andy explains. “We don’t run an ad trading business—so when our platform partners succeed, we succeed. Our incentives are completely aligned.” A standout moment this year? The launch of the Adaptive Rules Center (ARC), a feature that lets partners build their own algorithms and optimise campaigns in real-time, directly in the platform UI. “In an industry obsessed with AI, we’ve built something genuinely useful that puts control back in the partner’s hands,” Andrew says. Managing expectations is part of the job—especially when it comes to technical investigations or feature rollouts. Andrew’s secret? “Be honest, communicate often, and never make promises you can’t keep.” From helping partners navigate a constantly evolving landscape to championing new tools like our Self-Serve DSP, Andy’s team makes it look effortless—even though we know it’s anything but. And behind it all is a strong sense of culture, even in a remote-first world. “People always ask if we miss the office. But we make up for it with our annual World Tour—past trips include Marrakesh, Rio and Cyprus!” Favourite part of the job? “Getting to know our partners, watching them grow, and smashing the goals they set. There’s no better feeling than helping them exceed their own expectations.” Andy calls it “Technology with a heartbeat.” We call it Customer Success, the Limelight way.
Beyond Cost-Cutting: Building Ad Tech Efficiency on Transparency, Trading Intelligence & Trust
The Spectre of Inefficiency in AdTech: What's Really Holding Us Back?
In the ever-evolving world of programmatic, QPS (Queries Per Second) is a fundamental metric that underpins the entire ecosystem. But what exactly does QPS mean, and why is it so critical?
