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Building greater independence means owning the data, pricing logic and commercial decisions that determine where the next pound goes.
David Nelson, Co-founder and CEO, Limelight Inc., looks at the pros and cons of the different ways to deploy a programmatic trading platform
‘The old agency model is finished’: Final thoughts from Cannes Lions 2026
Postcards from Cannes – marketing leaders’ key takeaways – and what comes next
Programmatic Buying & Automation: James MacDonald, Limelight
Cannes People 2026: Limelight Inc.
Limelight Inc. enhances partner performance with new features, achieving up to 19x eCPM increases. Contact us to optimize your campaigns!
Publishers have been told for years that the answer to revenue pressure is more. The answer isn’t to feed more impressions into the same leaky machine; it’s to make yield the centre of the revenue strategy.
From AI and retail media to sustainability and publisher economics, Mediashotz asked leaders to share what they expect to dominate the conversation to shape Cannes Lions 2026.
Our Blog
Explore perspectives and topics with insights from our team.
Limelight Inc. enhances partner performance with new features, achieving up to 19x eCPM increases. Contact us to optimize your campaigns!
If you’re evaluating a programmatic partner right now, the demo probably looks great. The pipes connect, the UI is tidy, and the road map sounds like it was written for your exact pain points. That’s the easy part.
Limelight Inc. has released the results of a deployment of its Adaptive Rules Center (ARC) with a performance-based SSP (Supply-side Platform). The SSP successfully utilised ARC to resolve creative quality issues, significantly improving auction performance across its video stack.
The co-founder of Limelight sets out a practical way to choose a programmatic partner – one that helps you curate quality supply, prove value to buyers, and adapt as identity, channels, and measurement keep shifting.
Ad networks have sophisticated technology, wider demand access and connections with several platforms. However, the ability to monetise demand effectively does not hinge simply on access but on how optimisation is executed.
Learn how Limelight’s Adaptive Rules Center (ARC) helps CTV partners automate optimisation and maximise campaign performance.
Many companies look at choosing a programmatic partner as simply a technology decision. In reality, this is a crucial business decision - one that can either amplify the company’s success or slowly erode their margins, data advantage and control. Download Limelight's latest blog now!
Meet Daniel Nelson, Limelight’s Customer Success Co-Director, and discover his approach to partner growth, support and success.
Explore the hidden environmental costs of programmatic ads. Streamline your strategy for better ROI & sustainability.
