Newsroom
Explore our latest updates, media announcements, and insights, all in one place. From official press releases to thoughtful blog posts, here's what's happening at Limelight Inc and beyond.
Press
Discover our latest news, opinions and industry commentary.
This was Limelight’s first visit to MAD//FEST , and the team deployed in numbers. We had Savina Parvanova , Andrew Macdonald , Graeme Rains and Russell Pegrum all joining the fray at The Digital Voice™ Cabana, and supporting our co-founder and CRO James Macdonald as he took centre stage for ‘The abracadabra magic touch
So, another MADFest has been and gone. And, once again, the organizers pulled it off in style – with panels, presentations, and fireside chats. Not to mention a unique roll call of headline speakers. One thing is for sure: the organizers more than did justice to the event’s overarching theme of ‘Be Less Boring’.
London isn’t just basking in record temperatures this week, it’s also sizzling from all the hot topics in play at MAD//Fest London. We have a crack team on the ground in the form of The Digital Voice™, reporting back some of the takeaways at the sold out marketing and advertising event.
Cannes Captures host Ed Steer of Sphere Digital Recruitment speaks with James Macdonald, CRO, to cover all things AI, CTV and Audio. Sponsored by LoopMe!
In a landscape increasingly driven by automation and algorithms, it’s tempting for brands to pin their point of difference on AI. But in today’s crowded market, that’s no longer enough. David Nelson argues that while AI is undeniably a powerful enabler, it’s not a differentiator.
This year the Cannes Lions Festival of Creativity proved a hotbed for connections, discussing ‘hot’ themes, such as AI, CTV, human creativity, and figuring out new ways to work together. Mediashotz asked adtech, creative and marketing leaders from around the world for their thoughts.
Our Blog
Explore perspectives and topics with insights from our team.
Beyond Cost-Cutting: Building Ad Tech Efficiency on Transparency, Trading Intelligence & Trust
The Spectre of Inefficiency in AdTech: What's Really Holding Us Back?
In the ever-evolving world of programmatic, QPS (Queries Per Second) is a fundamental metric that underpins the entire ecosystem. But what exactly does QPS mean, and why is it so critical?
Driven by data, programmatic advertising exploded in popularity thanks to its ability to drive performance. Subsequently, the programmatic ecosystem has grown at pace - both in size and complexity.
For ad networks (or any other part of the programmatic ecosystem) that has led to certain problems: how to provide a fantastic service to clients at a decent price; how to develop the necessary technology; how to stay ahead of regulatory developments; how to provide incremental revenue for customers. These are important concerns, and the truth is that for many ad networks out there, the barriers to success on many of these fronts are very high.
Ad networks have been part of the digital advertising scene for decades, but they have continually evolved to remain relevant. In today’s world of programmatic advertising, ad networks are still critical for marketers on both the demand and supply sides.
It has been four years since Google announced their original intention to phase out third-party cookies. And it has been a few months since, in July, they ultimately backtracked on the decision.
