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Publishers have been told for years that the answer to revenue pressure is more. The answer isn’t to feed more impressions into the same leaky machine; it’s to make yield the centre of the revenue strategy.
From AI and retail media to sustainability and publisher economics, Mediashotz asked leaders to share what they expect to dominate the conversation to shape Cannes Lions 2026.
The CRO at programmatic platform Limelight explains how improving trading intelligence, transparency and supply relationships can reduce waste and propel programmatic performance.
Senior leadership team head to POSSIBLE 2026 for talks on the platform driving up to 300% revenue for partners. The focus will be their automation-based toolkit.
If you’re evaluating a programmatic partner right now, the demo probably looks great. The pipes connect, the UI is tidy, and the road map sounds like it was written for your exact pain points. That’s the easy part.
If you’re evaluating a programmatic partner right now, the demo probably looks great. The pipes connect, the UI is tidy, and the road map sounds like it was written for your exact pain points. That’s the easy part.
Limelight Inc. has released the results of a deployment of its Adaptive Rules Center (ARC) with a performance-based SSP (Supply-side Platform). The SSP successfully utilised ARC to resolve creative quality issues, significantly improving auction performance across its video stack.
The co-founder of Limelight sets out a practical way to choose a programmatic partner – one that helps you curate quality supply, prove value to buyers, and adapt as identity, channels, and measurement keep shifting.
Ad networks have sophisticated technology, wider demand access and connections with several platforms. However, the ability to monetise demand effectively does not hinge simply on access but on how optimisation is executed.