Search results for 'ROAS' (7)
Every few months in the life of a publisher, a new supply-side platform or white-label exchange appears with an attractive proposition: “license our technology for just 2-3% of spend, and we’ll even inject demand into your pipes on day one”.
David Nelson, co-founder and CEO, Limelight Inc., describes how publishers and agencies should be preparing for a post-Google monopoly ad ecosystem - starting today.
Limelight’s co-founder and chief revenue officer, James Macdonald, talks about the future of programmatic and explains how the company is rethinking the optimization landscape to drive greater trading efficiency.
For all their complexities, international politics and programmatic advertising have one thing in common: in the end, it all comes down to trade. And specifically, trading as efficiently and profitably as possible.
The Enduring Role of Ad Networks in the Programmatic Landscape
An Ad Exchange is an online marketplace that allows publishers to sell their ad inventory to multiple ad networks and demand sources through an auction-based model. It brings efficiency to the buying and selling of online ad space across websites and apps and plays a crucial role in publishers being able to maximise their advertising revenues.
When it comes to buying advertising digitally, demand-side platforms (DSPs) have emerged as game-changers for driving strong returns on ad spend (ROAS). Powerful platforms like Limelight combine automation, data-driven insights and human expertise to help advertisers maximise their campaign effectiveness and ROI. What is a DSP? Let us break it down.
