AA/WARC Q3 2025:
Industry reactions
Excerpt shared from Mediashotz' 'AA/WARC Q3 2025: Industry reactions’:
Despite numerous economic and geopolitical headwinds, UK ad spend continued to rise resilient in the third quarter of last year and is forecast to surpass £50bn for the first time in 2026, according to the latest AA/WARC Expenditure Report reading.
Encouraging signs of a robust corner of the UK economy, but we asked industry leaders from across the advertising and marketing world for reaction to the latest report …
James Macdonald, co-Founder & Chief Revenue Officer, Limelight:
“The Q3 results highlight how both AI and programmatic are increasingly shaping the industry’s growth, particularly across search, VOD and online display, but neither works in isolation.
“AI is proving most valuable as a driver of efficiency that enhances human-led strategy, while programmatic continues to sit at the centre of media planning through flexible, white-label solutions that lower barriers to entry and enable scale.
“Together, they allow teams to focus less on the tools themselves and more on delivering performance and outcomes, which is ultimately where the industry’s attention is heading.”
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