Limelight Returned to DMEXCO
in 2026 with the Annual Kickoff Drinks
Our Annual Kickoff Drinks,
Co-Hosted with GeoEdge
We kicked things off DMEXCO 2026 the way we do every year: with another unforgettable evening of connection, craft beer, and great company.
From reconnecting with familiar faces to meeting new ones across the adtech industry, the evening set the tone for DMEXCO.
Live from DMEXCO 2026
At DMEXCO, Limelight's Co-Founders David Nelson and James MacDonald caught up with
Mediashotz to discuss
why the event remains an important place to connect with the programmatic industry and stay close to the latest developments.
Watch the full conversation below:
Key Takeaways from DMEXCO 2026 & 2025
DMEXCO has come and gone for another year, but the 2026 edition of the event was like no other, with tech even more at the forefront than usual.
Limelight Inc. co-Founders David Nelson and James MacDonald explain why DMEXCO remains such an important place for doing business, why you don’t need a huge exhibition stand to get noticed – and why the industry may need to rethink its relationship with AI.
As the ad industry descends on Cologne, martech and adtech are at a sea-change moment, with AI, regulation and Big Tech reshaping the industry.
Not too long ago, Dmexco was considered the gut of ad tech — crowded, chaotic and central to the industry’s forward momentum. It was where deals were sparked, rivalries played out and the future of programmatic was loudly debated.
James Macdonald shares his thoughts on DMEXCO 2025 with Performance Marketing World.
David Nelson and James MacDonald, co-Founders of global programmatic adtech Limelight Inc. work their way through Mediashotz's Adtech Tarot cards to give us a hint of what the future holds…
Ad tech execs love nothing more than a good, old-fashioned debate — whether it’s about auction dynamics or yield management, no topic is too hot to handle. That’s what makes the chatter around “founder mode” at DMEXCO so surprising: it seems ad tech has finally reached a rare consensus. Who knew?
David Nelson, CEO of Limelight, the programmatic platform for ad networks, publishers and agencies, chats to Mediashotz from DMEXCO about rebranding, programmatic challenges and why Amazon’s Jeff Bezos needs to ‘wise up’…
