'AI was everywhere, and yet, nowhere’:
Industry thoughts on DMEXCO 2025
Excerpt shared from Performance Marketing World's 'AI was everywhere, and yet, nowhere’: Industry thoughts on DMEXCO 2025':
DMEXCO 2025 has come and gone, having taken over Cologne for two days of industry experts from around the world discussing the latest trends,
insights, and innovations in the marketing industry. Having occurred during an interesting inflection point for the martech and adtech worlds, with AI going mainstream and giants like Google and The Trade Desk under pressure, attendees tried to answer some of marketing’s toughest questions about strategy, innovation, and the future direction of the industry.
In the wake of the event, PMW spoke to a myriad of marketing leaders who were on the ground in Germany to discover if this year’s motto of ‘Be Bold. Move Forward’ rang true.
‘A fantastic space to connect with both existing and prospective partners’ - James Macdonald, CRO and Co-founder, Limelight Inc.:
“As always, DMEXCO had its big talking points. AI was a hot topic, alongside conversations about Google and the potential implications of a break-up. While this year’s event felt a little more compact and less extravagant, with smaller stands and slightly fewer exhibitors, it was still a fantastic space to connect with both existing and prospective partners, and we definitely had no shortage of those."
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