Adaptive Rules Center

The Adaptive Rules Center (ARC) empowers ad operations teams to automate actions based on performance data, without the need to manually monitor and respond to every metric.

Limelight Inc Adaptive Rules Center Interface - a rule-based toolkit that lets partners automate performance optimisations across their RTB stack

Limelight's Adaptive Rule Center Explained

  • A rule-based toolkit that lets partners automate performance optimisations across their RTB stack
  • Enables partners to build custom logic that reflects their own goals, values, and trading strategy
  • Replaces manual tasks with scalable automation
  • Lets partners set granular KPIs and take immediate action on under- or over-performing supply and demand
  • Improves trading efficiency and profitability without sacrificing flexibility or transparency
  • Creates a safer, more stable trading environment
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How Adaptive Rules Center Works for You

Automate Smarter. Optimise Faster.

01

Reduced manual workload by automating routine decisions

02

Improved campaign efficiency with real-time responsiveness

03

Scalable optimisation across multiple partners with consistent logic

04

Flexible experimentation with modes like Recommendation and Autopilot

05

Enhanced precision through combo lists and cross-entity reporting

ARC Success Stories


A leading APAC Ad Exchange used ARC to achieve a simple yet scalable way to boost monetisation.


"With automation doing the heavy lifting, the partner unlocked faster, data-driven decision-making and improved overall performance – without relying on manual interventions. Fewer operational bottlenecks meant the team could focus on strategy, delivering more value without increasing workload."


Results included:

Doubled Revenue from Existing Demand Sources


10x

Fill Rate
Improvement

Zero Manual Optimisations
Required

Download Our ARC Case Study

About Limelight Inc.
Hundreds of companies add Limelight Inc. to their tech stack to deliver incremental revenues and maximise their potential. 

  • Pre-Bid Demand

    Limelight Inc. allows its users to accept demand integrations in a variety of ways: 

    • Vast Tags
    • oRTB End Points
    • Server to Server 
    • Direct Creative upload
    • Pre Bid 

    Limelight Inc. is already pre-integrated with the majority of the key demand sources using pre-bid to integrate demand. Including: Magnite, Xandr, PubMatic, Freewheel, OpenX and many others. 

    This allows for seamless pre-bid demand integration with these partners, when you have developed a trading relationship. 



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  • Free IVT Tools

    Limelight Inc. allows the user to implement their own contracted IVT vendor for pre- and post- bid IVT scanning. 


    These include: 

    • Human
    • IAS
    • Pixelate  
    • Many others 

    In addition we offer: 

    • FREE Pre- Bid Scanning on Unlimited Volume  (via our own custom tool built into the paltform) 
    • Heavily subsidised post- bid scanning 

    Maintaining a transparent and clean supply chain for all of our partners! 

  • Unlimited QPS

    QPS is currency in programmatic. Volume caps  and  fixed capacity costings in other platfroms can throttle programmtic success. 


     To assure our partner's success - Limelight Inc. provides an UNLIMITED uncapped volume of QPS to its partners, ensuring that they can experiment and find the perfect demand without the potential of running out of metered QPS.   

  • 50+ Other Features and Functionalities

    • Monetise web and in-app channels 
    • Video , Display , CTV , Audio , DooH, Native video , Native display 
    • Vast , vPaid, Iframe , Header Bidding , oRTB Endpoints, custom oRTB endpoints , pre bid for demand integration.
    • RTB Endpoints, Vast and Java Script tags, Prebid adapters available for supply integration
    • White Label your endpoints, tags, reports, dashboards and UI for FREE
    • Deep analytics data available 
    • Manage Sellers.json and ads.txt complexities
    • Operate PMPs, Auctions & Direct campaigns 
    • Margin control and flexibility 
    • Integration with any 3rd party measurement 
    • Audience Builder 
    • Optimised by AI 
    • Free IVT tools 

  • Dedicated Client Support

    Limelight Inc. is a partner-first company. No more "Here's the tech, figure it out". We offer best-in-class support for programmatic professionals by: 


    • Dedicated Client Success team
    • Live support via our active client channels
    • Troubleshooting and prompt response
    • Recommendations on best practices and insights for optimum results

"We are happy to work with such a trustable partner as Limelight. The platform is very intuitive and with all the relevant features we were looking for."

"We are happy to work with such a trustable partner as Limelight. The platform is very intuitive and with all the relevant features we were looking for."


- Show Heroes Group, Nicola Giannessi, Global Head of Revenue Optimization

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“The Platform consistently demonstrates a deep understanding of technological concepts and an unwavering commitment to delivering high-quality results, helping us to reach our partner’s KPIs in scale. The high level service we get by the customer success team is reliable and trustworthy for years.”


- OMS, Lior Nir, Ad Operation Manager


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Limelight Inc. offers great tech, advanced functionalities and has really helped us scale up our business. Where they really stand out is the incredible team and client support!


- Adelement, Ravi Tijare, CEO Adelement


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"Great for oRTB, and always responsive and professional team helping quickly with all of our questions! Continuous improvement of the platform optimisation features helped us multiply and scale revenue within a few months."



- Martina Horkova, Senior Account Manager, FILMZIE

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