DMEXCO 2025: Limelight Inc. tackles Adtech Tarot
David Nelson and James MacDonald, co-Founders of global programmatic adtech Limelight Inc. work their way through Mediashotz's Adtech Tarot cards to give us a hint of what the future holds…
Every few months in the life of a publisher, a new supply-side platform or white-label exchange appears with an attractive proposition: “license our technology for just 2-3% of spend, and we’ll even inject demand into your pipes on day one”.
Not too long ago, Dmexco was considered the gut of ad tech — crowded, chaotic and central to the industry’s forward momentum. It was where deals were sparked, rivalries played out and the future of programmatic was loudly debated.
