DMEXCO 2025: Limelight Inc. tackles Adtech Tarot
David Nelson and James MacDonald, co-Founders of global programmatic adtech Limelight Inc. work their way through Mediashotz's Adtech Tarot cards to give us a hint of what the future holds…
Industry leaders are divided, with some calling for stronger competition, while others are arguing Google’s dominance stems from innovation rather than malice.
With adverts appearing on more platforms, users are starting to question whether free services are truly free. Are all these targeted ads and strategies to make users pay for no ads impacting the overall user experience?
