DMEXCO 2025: Limelight Inc. tackles Adtech Tarot
David Nelson and James MacDonald, co-Founders of global programmatic adtech Limelight Inc. work their way through Mediashotz's Adtech Tarot cards to give us a hint of what the future holds…
If you’re evaluating a programmatic partner right now, the demo probably looks great. The pipes connect, the UI is tidy, and the road map sounds like it was written for your exact pain points. That’s the easy part.
Limelight Inc. has released the results of a deployment of its Adaptive Rules Center (ARC) with a performance-based SSP (Supply-side Platform). The SSP successfully utilised ARC to resolve creative quality issues, significantly improving auction performance across its video stack.
