DMEXCO 2025: Limelight Inc. tackles Adtech Tarot
David Nelson and James MacDonald, co-Founders of global programmatic adtech Limelight Inc. work their way through Mediashotz's Adtech Tarot cards to give us a hint of what the future holds…
Ad networks have sophisticated technology, wider demand access and connections with several platforms. However, the ability to monetise demand effectively does not hinge simply on access but on how optimisation is executed.
The CTV networks that will be able to match the channel’s rise will be the ones with the ability to make quick and reliable optimisation decisions. It’s in this scenario that Limelight’s latest product, Adaptive Rules Center (ARC) - a rule-based toolkit that lets partners automate performance optimisations across their
