Welcome to MAD//Fest 2025, where this year’s theme says it all: be less boring.

When? 1st-3rd July 2025

Where? MAD//Fest 2025, Brick Lane, Truman Brewery.

The UK’s biggest marketing festival is back for 2025, and we’re looking forward to building new connections, industry conversations, and chatting with the best of the industry. You can find all the information you need below on our speaking slots and cabana!

We're Sponsors

2025 has seen a lot of new trends and recurring themes so far for our fantastic industry. But one that’s stuck out the most? Bringing innovation to the next level, and being a disruptor.

This MAD//Fest at Limelight, we’ll be doing exactly that, making a splash at the heart of the festival. And we’d love you to join us.

As one of The Digital Voice™'s Client Partner sponsors at this year's MAD//Fest, we’ll be hosting meetings, drinks, and fun surprises at the tropical cabana.

Book a meeting with us

Our MAD//Fest Takeaways

AI, connections, interactions and sweltering temperatures at MAD//FEST 2025

July 21, 2025

This was Limelight’s first visit to MAD//FEST , and the team deployed in numbers. We had Savina Parvanova , Andrew Macdonald , Graeme Rains and Russell Pegrum all joining the fray at The Digital Voice™ Cabana, and supporting our co-founder and CRO James Macdonald as he took centre stage for ‘The abracadabra magic touch

AI and the human touch dominate MAD//Fest 2025

July 15, 2025

So, another MADFest has been and gone. And, once again, the organizers pulled it off in style – with panels, presentations, and fireside chats. Not to mention a unique roll call of headline speakers. One thing is for sure: the organizers more than did justice to the event’s overarching theme of ‘Be Less Boring’.

MAD//Fest Minutes – key takeaways from day 1

July 2, 2025

London isn’t just basking in record temperatures this week, it’s also sizzling from all the hot topics in play at MAD//Fest London. We have a crack team on the ground in the form of The Digital Voice™, reporting back some of the takeaways at the sold out marketing and advertising event.