MAD//Fest Minutes – key takeaways from day 1
Excerpt shared from Mediashotz 'MAD//Fest Minutes – key takeaways from day 1':
London isn’t just basking in record temperatures this week, it’s also sizzling from all the hot topics in play at MAD//Fest London.
We have a crack team on the ground in the form of The Digital Voice™, reporting back some of the takeaways at the sold out marketing and advertising event.
Here’s their take on Tuesday’s hot topics – needless to say AI and retail media very much in focus…
James MacDonald, Co Founder and CRO, Limelight Inc:
“Engage with AI, embrace it but ensure to manage and understand it” - James MacDonald
“Harness the tech, drive the tech, retain a human touch” - James MacDonald
Read the full article on Mediashotz:
Senior leadership team head to POSSIBLE 2026 for talks on the platform driving up to 300% revenue for partners. The focus will be their automation-based toolkit.
If you’re evaluating a programmatic partner right now, the demo probably looks great. The pipes connect, the UI is tidy, and the road map sounds like it was written for your exact pain points. That’s the easy part.
