MAD//Fest Minutes – key takeaways from day 1
Excerpt shared from Mediashotz 'MAD//Fest Minutes – key takeaways from day 1':
London isn’t just basking in record temperatures this week, it’s also sizzling from all the hot topics in play at MAD//Fest London.
We have a crack team on the ground in the form of The Digital Voice™, reporting back some of the takeaways at the sold out marketing and advertising event.
Here’s their take on Tuesday’s hot topics – needless to say AI and retail media very much in focus…
James MacDonald, Co Founder and CRO, Limelight Inc:
“Engage with AI, embrace it but ensure to manage and understand it” - James MacDonald
“Harness the tech, drive the tech, retain a human touch” - James MacDonald
Read the full article on Mediashotz:
Every few months in the life of a publisher, a new supply-side platform or white-label exchange appears with an attractive proposition: “license our technology for just 2-3% of spend, and we’ll even inject demand into your pipes on day one”.
Not too long ago, Dmexco was considered the gut of ad tech — crowded, chaotic and central to the industry’s forward momentum. It was where deals were sparked, rivalries played out and the future of programmatic was loudly debated.
