MAD//Fest Minutes – key takeaways from day 1
Excerpt shared from Mediashotz 'MAD//Fest Minutes – key takeaways from day 1':
London isn’t just basking in record temperatures this week, it’s also sizzling from all the hot topics in play at MAD//Fest London.
We have a crack team on the ground in the form of The Digital Voice™, reporting back some of the takeaways at the sold out marketing and advertising event.
Here’s their take on Tuesday’s hot topics – needless to say AI and retail media very much in focus…
James MacDonald, Co Founder and CRO, Limelight Inc:
“Engage with AI, embrace it but ensure to manage and understand it” - James MacDonald
“Harness the tech, drive the tech, retain a human touch” - James MacDonald
Read the full article on Mediashotz:
Ad networks have sophisticated technology, wider demand access and connections with several platforms. However, the ability to monetise demand effectively does not hinge simply on access but on how optimisation is executed.
The CTV networks that will be able to match the channel’s rise will be the ones with the ability to make quick and reliable optimisation decisions. It’s in this scenario that Limelight’s latest product, Adaptive Rules Center (ARC) - a rule-based toolkit that lets partners automate performance optimisations across their
