MAD//Fest Minutes – key takeaways from day 1
Excerpt shared from Mediashotz 'MAD//Fest Minutes – key takeaways from day 1':
London isn’t just basking in record temperatures this week, it’s also sizzling from all the hot topics in play at MAD//Fest London.
We have a crack team on the ground in the form of The Digital Voice™, reporting back some of the takeaways at the sold out marketing and advertising event.
Here’s their take on Tuesday’s hot topics – needless to say AI and retail media very much in focus…
James MacDonald, Co Founder and CRO, Limelight Inc:
“Engage with AI, embrace it but ensure to manage and understand it” - James MacDonald
“Harness the tech, drive the tech, retain a human touch” - James MacDonald
Read the full article on Mediashotz:
Meet Louisa Pelmont, PA to our CEO & Co-Founder at Limelight Inc., and discover how her operational expertise supports our leadership team and our international growth.
This week’s WARC Media Global Ad Spend Forecast Q3 2026 update reveals global adspend is forecast to grow 11.9% to reach $1.34trn (£1.02trn) this year, despite consumer caution.
