Podcast: Limelight x Cannes Captures 2025
Cannes Captures host
Ed Steer of Sphere Digital Recruitment speaks with
James Macdonald, CRO, to cover all things:
🤖 AI
📺 CTV
🎧 Audio
Sponsored by
LoopMe!
Ad networks have sophisticated technology, wider demand access and connections with several platforms. However, the ability to monetise demand effectively does not hinge simply on access but on how optimisation is executed.
The CTV networks that will be able to match the channel’s rise will be the ones with the ability to make quick and reliable optimisation decisions. It’s in this scenario that Limelight’s latest product, Adaptive Rules Center (ARC) - a rule-based toolkit that lets partners automate performance optimisations across their
