Podcast: Limelight x Cannes Captures 2025
Cannes Captures host
Ed Steer of Sphere Digital Recruitment speaks with
James Macdonald, CRO, to cover all things:
🤖 AI
📺 CTV
🎧 Audio
Sponsored by
LoopMe!
The underbelly of programmatic has always had issues like these. Right now, this double game appears to be a remarkably common state of affairs among ad platforms and their clients.
AI is no longer the new kid on the adtech block. It is baked into the way we buy media, measure attention, and personalise experiences. Yet the more embedded AI becomes, the more important it is to handle it with care.
