Podcast: Limelight x Cannes Captures 2025
Cannes Captures host
Ed Steer of Sphere Digital Recruitment speaks with
James Macdonald, CRO, to cover all things:
🤖 AI
📺 CTV
🎧 Audio
Sponsored by
LoopMe!
Every few months in the life of a publisher, a new supply-side platform or white-label exchange appears with an attractive proposition: “license our technology for just 2-3% of spend, and we’ll even inject demand into your pipes on day one”.
Not too long ago, Dmexco was considered the gut of ad tech — crowded, chaotic and central to the industry’s forward momentum. It was where deals were sparked, rivalries played out and the future of programmatic was loudly debated.
