Podcast: Limelight x Cannes Captures 2025
Cannes Captures host
Ed Steer of Sphere Digital Recruitment speaks with
James Macdonald, CRO, to cover all things:
🤖 AI
📺 CTV
🎧 Audio
Sponsored by
LoopMe!
In the face of ongoing macroeconomic uncertainty and budget tension, marketers are relatively aligned on AI’s potential to solve modern marketing problems, the real challenge is implementing the technology effectively.
Limelight Inc launches their Adaptive Rules Center. End-to-end optimisation toolkit enables platform users to curate inventory supply dynamically to better serve demand-side clients.
