Meet Hedi Sramko, Our Lead
Solutions Architect
Hedi Sramko is Limelight’s Lead Solutions Architect. She acts as the bridge between our commercial and technical teams, translating complex programmatic challenges into practical solutions for our clients.
Hedi has more than 14 years of experience in digital advertising and adtech. Her career sits where technology meets commercial strategy. She has worked in sales engineering, commercial operations and client consulting. Before Limelight, she was at Sizmek, Amazon, Adform and The CLV Group. She has worked closely with agencies, advertisers and technology partners on programmatic and monetisation challenges, which has given her a broad view of the industry. What she enjoys most is acting as a trusted advisor on go-to-market strategy.
Hedi joined Limelight in January 2026 and quickly became a trusted point of contact for our clients and commercial teams, as well as an integral part of the company culture.
She helps match partner needs to the right solutions on our platform, while also supporting our client-facing teams as the business grows.
“I joined Limelight this year at an incredibly exciting time of exponential growth,” she says. “What stood out to me immediately was the combination of ambition and humility across the leadership team and wider organisation. We’re driven to achieve great things, but we remain collaborative, supportive and down-to-earth.”
Since the launch of our white-label SDK, Hedi has been helping to bring it to market. She believes in what Limelight offers: “Our products are second to none, and I feel lucky to be part of a team that works hard, is tenacious and fun.”
Looking ahead, Hedi wants to help shape Limelight’s commercial and go-to-market strategy. She enjoys taking a strategic view, bringing teams together and improving how we work. “I’m excited and determined to help shape the next chapter of Limelight’s growth and see where we can go together,” she says.
Outside of work, Hedi is happiest surrounded by nature. She is always looking for the next adventure, ideally a road trip with breathtaking scenery and plenty of stops along the way. When she isn’t exploring, you’ll probably find her reading fantasy books, befriending any animal that crosses her path or playing tennis at her local club. She has also run her own holistic coaching practice for over four years, teaching wellbeing through the connection between mind, body and spirit. It’s a passion that has taught her a lot about people, resilience and what helps us thrive.
With Hedi on board, our clients and commercial teams gain a trusted advisor. She understands both the technology and the business behind it. We are delighted to have her at Limelight.
