DMEXCO 2026: David Nelson & James MacDonald, Limelight Inc.

Original article by Mediashotz: DMEXCO 2026: David Nelson & James MacDonald, Limelight Inc.
Not even a photobomber – or a distinct lack of rosé – could derail our catch-up with two of adtech’s most experienced, insightful and entertaining leaders.
Limelight Inc. co-Founders David Nelson and James MacDonald explain why DMEXCO remains such an important place for doing business, why you don’t need a huge exhibition stand to get noticed – and why the industry may need to rethink its relationship with AI.



