The Challenge

Global ad spend continues to grow as 2026 projections sit around the $1 trillion mark, with programmatic spend accounting for approximately 90% of display ad budgets.

Rising ad spend is creating new operational challenges and shifting ecosystem priorities. Tighter QPS limits, growing transparency requirements, higher expectations for supply quality, and an expanding pool of demand sources are increasing complexity. As a result, success increasingly depends on infrastructure efficiency rather than access to demand alone.

The Solution

Limelight addresses these challenges with automated optimisation through Granular QPS and Demand Field Lists within ARC, giving partners greater control, faster decision-making, and a more efficient way to optimise performance at scale.

"Limelight Inc. offers great tech, advanced functionalities and has really helped us scale up our business. Where they really stand out is the incredible team and client support!"

Ravi Tijare,
CEO Adelement

"We are happy to work with such a trustable partner as Limelight.
The platform is very intuitive and with all the relevant features we were looking for."

Show Heroes Group, Nicola Giannessi,
Global Head of Revenue Optimization

Why Partners Choose Limelight

Own the technology and the margin — without
the cost base of building it yourself.



• White-labelled for your brand
• No internal tech cost base
• Unlimited QPS
• Dedicated 1-on-1 support
• Low-cost, flexible fees
• No costly headcount to manage
• Fast to activate & operate
• Full platform community access