Interview: DMEXCO 2024 Limelight CEO, David Nelson
David Nelson, CEO of Limelight, the programmatic platform for ad networks, publishers and agencies, chats to us from DMEXCO about rebranding, programmatic challenges and why Amazon’s Jeff Bezos needs to ‘wise up’…
Building greater independence means owning the data, pricing logic and commercial decisions that determine where the next pound goes.
David Nelson, Co-founder and CEO, Limelight Inc., looks at the pros and cons of the different ways to deploy a programmatic trading platform
