Interview: DMEXCO 2024 Limelight CEO, David Nelson
David Nelson, CEO of Limelight, the programmatic platform for ad networks, publishers and agencies, chats to us from DMEXCO about rebranding, programmatic challenges and why Amazon’s Jeff Bezos needs to ‘wise up’…
This was Limelight’s first visit to MAD//FEST , and the team deployed in numbers. We had Savina Parvanova , Andrew Macdonald , Graeme Rains and Russell Pegrum all joining the fray at The Digital Voice™ Cabana, and supporting our co-founder and CRO James Macdonald as he took centre stage for ‘The abracadabra magic touch
So, another MADFest has been and gone. And, once again, the organizers pulled it off in style – with panels, presentations, and fireside chats. Not to mention a unique roll call of headline speakers. One thing is for sure: the organizers more than did justice to the event’s overarching theme of ‘Be Less Boring’.
