Interview: DMEXCO 2024 Limelight CEO, David Nelson
David Nelson, CEO of Limelight, the programmatic platform for ad networks, publishers and agencies, chats to us from DMEXCO about rebranding, programmatic challenges and why Amazon’s Jeff Bezos needs to ‘wise up’…
In the face of ongoing macroeconomic uncertainty and budget tension, marketers are relatively aligned on AI’s potential to solve modern marketing problems, the real challenge is implementing the technology effectively.
Limelight Inc launches their Adaptive Rules Center. End-to-end optimisation toolkit enables platform users to curate inventory supply dynamically to better serve demand-side clients.
