Interview: DMEXCO 2024 Limelight CEO, David Nelson
David Nelson, CEO of Limelight, the programmatic platform for ad networks, publishers and agencies, chats to us from DMEXCO about rebranding, programmatic challenges and why Amazon’s Jeff Bezos needs to ‘wise up’…
The underbelly of programmatic has always had issues like these. Right now, this double game appears to be a remarkably common state of affairs among ad platforms and their clients.
AI is no longer the new kid on the adtech block. It is baked into the way we buy media, measure attention, and personalise experiences. Yet the more embedded AI becomes, the more important it is to handle it with care.
