Limelight Inc. has appointed Oshri Raz as VP USA Strategic Alliances to continue to grow the company's fast-emerging footprint in the USA. His primary focus will be on managing the continued fast roll-out and take-up of Limelight Inc programmatic white label tools.

Digital adspend in the UK has surpassed the £40 billion mark for the first time according to industry body IAB UK. Video and retail media were among the most prominent gainers, and we’ve been garnering reactions from leaders in the adtech and advertising world.

David Nelson, co-founder and CEO of Limelight Inc., has spent over two decades in digital media. Here, he shares his perspective on how automation, data, and collaboration are reshaping the relationship between publishers, advertisers, and technology.

UK ad spend continued to rise resilient in the third quarter of last year and is forecast to surpass £50bn for the first time in 2026, according to the latest AA/WARC Expenditure Report reading. CRO James Macdonald weighs in.

In the face of ongoing macroeconomic uncertainty and budget tension, marketers are relatively aligned on AI’s potential to solve modern marketing problems, the real challenge is implementing the technology effectively.

According to the IPA Bellwether Q4 2025 reading, total UK marketing budgets remained unchanged in the final quarter of last year. Limelight CRO James Macdonald weighs in.

Industry leaders are divided, with some calling for stronger competition, while others are arguing Google’s dominance stems from innovation rather than malice.

With adverts appearing on more platforms, users are starting to question whether free services are truly free. Are all these targeted ads and strategies to make users pay for no ads impacting the overall user experience?

Experienced marketing services, adtech and data professional will spearhead a customer-focused product strategy

Every few months in the life of a publisher, a new supply-side platform or white-label exchange appears with an attractive proposition: “license our technology for just 2-3% of spend, and we’ll even inject demand into your pipes on day one”.

With US antitrust enforcers renewing their efforts this week to press for a forced sale of Google’s online ad business, publishers and rival adtech developers are watching closely.

David Nelson and James MacDonald, co-Founders of global programmatic adtech Limelight Inc. work their way through Mediashotz's Adtech Tarot cards to give us a hint of what the future holds…

David Nelson, co-founder and CEO, Limelight Inc., describes how publishers and agencies should be preparing for a post-Google monopoly ad ecosystem - starting today.

The underbelly of programmatic has always had issues like these. Right now, this double game appears to be a remarkably common state of affairs among ad platforms and their clients.

This was Limelight’s first visit to MAD//FEST , and the team deployed in numbers. We had Savina Parvanova , Andrew Macdonald , Graeme Rains and Russell Pegrum all joining the fray at The Digital Voice™ Cabana, and supporting our co-founder and CRO James Macdonald as he took centre stage for ‘The abracadabra magic touch

Cannes Captures host Ed Steer of Sphere Digital Recruitment speaks with James Macdonald, CRO, to cover all things AI, CTV and Audio. Sponsored by LoopMe!

In a landscape increasingly driven by automation and algorithms, it’s tempting for brands to pin their point of difference on AI. But in today’s crowded market, that’s no longer enough. David Nelson argues that while AI is undeniably a powerful enabler, it’s not a differentiator.

This year the Cannes Lions Festival of Creativity proved a hotbed for connections, discussing ‘hot’ themes, such as AI, CTV, human creativity, and figuring out new ways to work together. Mediashotz asked adtech, creative and marketing leaders from around the world for their thoughts.

Mediashotz chat with David Nelson, the charismatic Founder of fast-growing programmatic adtech, Limelight Inc. at the Cannes Lions 2025 festival on how the company is growing, bringing new products to the markets, where it’s heading next and what conversations Limelight Inc. is having here in the South of France…