Search results for 'founders' (20)
Industry leaders are divided, with some calling for stronger competition, while others are arguing Google’s dominance stems from innovation rather than malice.
With adverts appearing on more platforms, users are starting to question whether free services are truly free. Are all these targeted ads and strategies to make users pay for no ads impacting the overall user experience?
Experienced marketing services, adtech and data professional will spearhead a customer-focused product strategy
Every few months in the life of a publisher, a new supply-side platform or white-label exchange appears with an attractive proposition: “license our technology for just 2-3% of spend, and we’ll even inject demand into your pipes on day one”.
With US antitrust enforcers renewing their efforts this week to press for a forced sale of Google’s online ad business, publishers and rival adtech developers are watching closely.
David Nelson and James MacDonald, co-Founders of global programmatic adtech Limelight Inc. work their way through Mediashotz's Adtech Tarot cards to give us a hint of what the future holds…
David Nelson, co-founder and CEO, Limelight Inc., describes how publishers and agencies should be preparing for a post-Google monopoly ad ecosystem - starting today.
The underbelly of programmatic has always had issues like these. Right now, this double game appears to be a remarkably common state of affairs among ad platforms and their clients.
This was Limelight’s first visit to MAD//FEST , and the team deployed in numbers. We had Savina Parvanova , Andrew Macdonald , Graeme Rains and Russell Pegrum all joining the fray at The Digital Voice™ Cabana, and supporting our co-founder and CRO James Macdonald as he took centre stage for ‘The abracadabra magic touch
Cannes Captures host Ed Steer of Sphere Digital Recruitment speaks with James Macdonald, CRO, to cover all things AI, CTV and Audio. Sponsored by LoopMe!
In a landscape increasingly driven by automation and algorithms, it’s tempting for brands to pin their point of difference on AI. But in today’s crowded market, that’s no longer enough. David Nelson argues that while AI is undeniably a powerful enabler, it’s not a differentiator.
This year the Cannes Lions Festival of Creativity proved a hotbed for connections, discussing ‘hot’ themes, such as AI, CTV, human creativity, and figuring out new ways to work together. Mediashotz asked adtech, creative and marketing leaders from around the world for their thoughts.
Mediashotz chat with David Nelson, the charismatic Founder of fast-growing programmatic adtech, Limelight Inc. at the Cannes Lions 2025 festival on how the company is growing, bringing new products to the markets, where it’s heading next and what conversations Limelight Inc. is having here in the South of France…
As much of adland prepares for a week on the French Riviera, dive into expert predictions from PMW’s panel of experts on all things Cannes Lions 2025.
Limelight’s co-founder and chief revenue officer, James Macdonald, talks about the future of programmatic and explains how the company is rethinking the optimization landscape to drive greater trading efficiency.
Today’s MarTech Top Voice features the Co-founder and Chief Revenue Officer of Limelight Inc., James Macdonald. Join us as we explore James’ insights on his AdTec journey and the prospects of partnerships in the digital advertising markets.
Ad tech execs love nothing more than a good, old-fashioned debate — whether it’s about auction dynamics or yield management, no topic is too hot to handle. That’s what makes the chatter around “founder mode” at DMEXCO so surprising: it seems ad tech has finally reached a rare consensus. Who knew?
David Nelson, CEO of Limelight, the programmatic platform for ad networks, publishers and agencies, chats to Mediashotz from DMEXCO about rebranding, programmatic challenges and why Amazon’s Jeff Bezos needs to ‘wise up’…
Publishers face a rapidly changing ad tech ecosystem. InPublishing grabs five minutes with James MacDonald, co-founder and CRO at Limelight Inc, to see what advice he would give them.
Programmatic enabler Limelight Inc., formerly Project Limelight, has announced a rebrand as it celebrates its fifth anniversary. Limelight Inc. helps companies in the ad tech ecosystem to navigate the complex programmatic landscape, blending cutting-edge technology with best-in-class expertise and genuine human support. Limelight Inc. helps companies in the ad tech ecosystem to easily navigate the complex programmatic landscape, blending cutting-edge technology with best-in-class expertise and human support. Hundreds of ad networks, publishers and agencies use Limelight’s programmatic oRTB solution to build bespoke, white-labelled trading environments and drive profitability and performance at scale - immediately.