Cannes Lions 2025: Limelight Inc. Founder David Nelson
Mediashotz chat with David Nelson, the charismatic Founder of fast-growing programmatic adtech, Limelight Inc. at the Cannes Lions 2025 festival on how the company is growing, bringing new products to the markets, where it’s heading next and what conversations Limelight Inc. is having here in the South of France…
The underbelly of programmatic has always had issues like these. Right now, this double game appears to be a remarkably common state of affairs among ad platforms and their clients.
AI is no longer the new kid on the adtech block. It is baked into the way we buy media, measure attention, and personalise experiences. Yet the more embedded AI becomes, the more important it is to handle it with care.
