Search results for 'AI' (27)
James Macdonald shares his thoughts on DMEXCO 2025 with Performance Marketing World.
The underbelly of programmatic has always had issues like these. Right now, this double game appears to be a remarkably common state of affairs among ad platforms and their clients.
AI is no longer the new kid on the adtech block. It is baked into the way we buy media, measure attention, and personalise experiences. Yet the more embedded AI becomes, the more important it is to handle it with care.
Efficiency Meets Sustainability: Ad Tech’s Hidden Environmental Cost
Beyond Cost-Cutting: Building Ad Tech Efficiency on Transparency, Trading Intelligence & Trust
The Spectre of Inefficiency in AdTech: What's Really Holding Us Back?
This was Limelight’s first visit to MAD//FEST , and the team deployed in numbers. We had Savina Parvanova , Andrew Macdonald , Graeme Rains and Russell Pegrum all joining the fray at The Digital Voice™ Cabana, and supporting our co-founder and CRO James Macdonald as he took centre stage for ‘The abracadabra magic touch
So, another MADFest has been and gone. And, once again, the organizers pulled it off in style – with panels, presentations, and fireside chats. Not to mention a unique roll call of headline speakers. One thing is for sure: the organizers more than did justice to the event’s overarching theme of ‘Be Less Boring’.
London isn’t just basking in record temperatures this week, it’s also sizzling from all the hot topics in play at MAD//Fest London. We have a crack team on the ground in the form of The Digital Voice™, reporting back some of the takeaways at the sold out marketing and advertising event.
Cannes Captures host Ed Steer of Sphere Digital Recruitment speaks with James Macdonald, CRO, to cover all things AI, CTV and Audio. Sponsored by LoopMe!
In a landscape increasingly driven by automation and algorithms, it’s tempting for brands to pin their point of difference on AI. But in today’s crowded market, that’s no longer enough. David Nelson argues that while AI is undeniably a powerful enabler, it’s not a differentiator.
This year the Cannes Lions Festival of Creativity proved a hotbed for connections, discussing ‘hot’ themes, such as AI, CTV, human creativity, and figuring out new ways to work together. Mediashotz asked adtech, creative and marketing leaders from around the world for their thoughts.
As much of adland prepares for a week on the French Riviera, dive into expert predictions from PMW’s panel of experts on all things Cannes Lions 2025.
Limelight’s co-founder and chief revenue officer, James Macdonald, talks about the future of programmatic and explains how the company is rethinking the optimization landscape to drive greater trading efficiency.
For all their complexities, international politics and programmatic advertising have one thing in common: in the end, it all comes down to trade. And specifically, trading as efficiently and profitably as possible.
How can the publishing industry overcome the myriad challenges it faces? AI, big tech and social media are battering publishers from all sides. With walled gardens, the open web, and programmatic solutions gaining ground, will 2025 finally turn the tide? Savina Parvanova comments.
Meta boss Mark Zuckerberg has been explaining his reasons for axing the company’s fact-checking program on its platforms. It comes on the first full trading week of the 2025, and likely sets a precedent for a year of major change in the global technology and social media spaces. Savina Parvanova weighs in.
What actionable steps can ad networks and brands take to protect their investments in DOOH from increasing cybersecurity risks, and how can transparency be maintained without compromising ad effectiveness? Savina Parvanova talks to Human Algorithm's Shawn Lim.
Ad networks face a broad range of challenges in 2025 as they grapple with privacy concerns, regulatory issues and a $50bn ad fraud threat. But the opportunities presented by new technology, contextual targeting and growth potential in emerging markets offer the promise of a bright future for those with the ability to evolve.
Driven by data, programmatic advertising exploded in popularity thanks to its ability to drive performance. Subsequently, the programmatic ecosystem has grown at pace - both in size and complexity.
For ad networks (or any other part of the programmatic ecosystem) that has led to certain problems: how to provide a fantastic service to clients at a decent price; how to develop the necessary technology; how to stay ahead of regulatory developments; how to provide incremental revenue for customers. These are important concerns, and the truth is that for many ad networks out there, the barriers to success on many of these fronts are very high.
