Meta scraps fact-checking: Industry reactions
Excerpt shared from Mediashotz 'Meta scraps fact-checking: Industry reactions':
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Meta boss Mark Zuckerberg has been explaining his reasons for axing the company’s fact-checking program on its platforms.
It comes on the first full trading week of the 2025, and likely sets a precedent for a year of major change in the global technology and social media spaces.
So we’ve been gauging initial reaction from leaders in the advertising, marketing, media and adtech sectors, on the implications of Meta’s major policy shift…
Savina Parvanova, Global Marketing Director, Limelight:
“I think Facebook dumping it’s fact checkers programme is terrible for users, advertisers and agencies alike.
“It has officially become an unsafe ad environment and I think brands should cut all advertising budget from there and repurpose it into trusted channels.
“The walls of the garden are becoming taller and taller and I think this threat can be seen by advertisers as an opportunity to build their own safe advertising environments via white label platforms that put them in control.”
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This was Limelight’s first visit to MAD//FEST , and the team deployed in numbers. We had Savina Parvanova , Andrew Macdonald , Graeme Rains and Russell Pegrum all joining the fray at The Digital Voice™ Cabana, and supporting our co-founder and CRO James Macdonald as he took centre stage for ‘The abracadabra magic touch
So, another MADFest has been and gone. And, once again, the organizers pulled it off in style – with panels, presentations, and fireside chats. Not to mention a unique roll call of headline speakers. One thing is for sure: the organizers more than did justice to the event’s overarching theme of ‘Be Less Boring’.
