Meta scraps fact-checking: Industry reactions
Excerpt shared from Mediashotz 'Meta scraps fact-checking: Industry reactions':
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Meta boss Mark Zuckerberg has been explaining his reasons for axing the company’s fact-checking program on its platforms.
It comes on the first full trading week of the 2025, and likely sets a precedent for a year of major change in the global technology and social media spaces.
So we’ve been gauging initial reaction from leaders in the advertising, marketing, media and adtech sectors, on the implications of Meta’s major policy shift…
Savina Parvanova, Global Marketing Director, Limelight:
“I think Facebook dumping it’s fact checkers programme is terrible for users, advertisers and agencies alike.
“It has officially become an unsafe ad environment and I think brands should cut all advertising budget from there and repurpose it into trusted channels.
“The walls of the garden are becoming taller and taller and I think this threat can be seen by advertisers as an opportunity to build their own safe advertising environments via white label platforms that put them in control.”
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The underbelly of programmatic has always had issues like these. Right now, this double game appears to be a remarkably common state of affairs among ad platforms and their clients.
AI is no longer the new kid on the adtech block. It is baked into the way we buy media, measure attention, and personalise experiences. Yet the more embedded AI becomes, the more important it is to handle it with care.
