Search results for 'ssp' (3)
Limelight Inc. has released the results of a deployment of its Adaptive Rules Center (ARC) with a performance-based SSP (Supply-side Platform). The SSP successfully utilised ARC to resolve creative quality issues, significantly improving auction performance across its video stack.
Programmatic advertising allows publishers to sell their ad inventory through real-time auctions using advanced algorithms and data insights. At the heart of this process lies the oRTB (open real-time bidding) protocol, which facilitates seamless and efficient ad transactions.
The world of programmatic advertising can seem daunting with its complex technology stack and abundance of acronyms. DSPs, SSPs, RTB - it's enough to make your head spin. Let's break it down piece by piece.
