Team Spotlight: Meet Daniel Nelson, our Customer Success
Co-Director at Limelight!
As Co-Director of Customer Success at Limelight, Daniel Nelson
leads with a client-first mindset—bridging strategy, support, and relationship-building to help partners succeed in a constantly evolving adtech landscape. Whether he's guiding his team of Customer Success Managers or working directly with partners, Dan ensures every decision reflects what’s best for the client. “It’s my role to be the voice of the client in Limelight,” he says, “and support them in what they need to be successful.”
What makes Limelight’s approach different? For Dan, it’s the commitment to genuine collaboration. “We don’t just chuck an Account Manager at a client and hope it works,” he explains. “We genuinely care about putting the right people in the right room.” That personal touch has helped the team build long-term trust with clients, especially as partner needs shift toward more direct, hands-on control of traffic and connections.
From in-person feedback in Cannes to the rollout of upcoming automation tools tailored to partner goals, Dan finds energy in helping clients realise their full potential. His favourite part of the journey? “The moment clients realise we’re truly aligned with their success—we only succeed when they do.”
For Dan, customer success is more than problem-solving—it’s about building enduring partnerships rooted in trust, transparency, and shared growth.
Ad networks have sophisticated technology, wider demand access and connections with several platforms. However, the ability to monetise demand effectively does not hinge simply on access but on how optimisation is executed.
The CTV networks that will be able to match the channel’s rise will be the ones with the ability to make quick and reliable optimisation decisions. It’s in this scenario that Limelight’s latest product, Adaptive Rules Center (ARC) - a rule-based toolkit that lets partners automate performance optimisations across their
