Team Spotlight: Meet Daniel Nelson, our Customer Success
Co-Director at Limelight!
As Co-Director of Customer Success at Limelight, Daniel Nelson
leads with a client-first mindset—bridging strategy, support, and relationship-building to help partners succeed in a constantly evolving adtech landscape. Whether he's guiding his team of Customer Success Managers or working directly with partners, Dan ensures every decision reflects what’s best for the client. “It’s my role to be the voice of the client in Limelight,” he says, “and support them in what they need to be successful.”
What makes Limelight’s approach different? For Dan, it’s the commitment to genuine collaboration. “We don’t just chuck an Account Manager at a client and hope it works,” he explains. “We genuinely care about putting the right people in the right room.” That personal touch has helped the team build long-term trust with clients, especially as partner needs shift toward more direct, hands-on control of traffic and connections.
From in-person feedback in Cannes to the rollout of upcoming automation tools tailored to partner goals, Dan finds energy in helping clients realise their full potential. His favourite part of the journey? “The moment clients realise we’re truly aligned with their success—we only succeed when they do.”
For Dan, customer success is more than problem-solving—it’s about building enduring partnerships rooted in trust, transparency, and shared growth.
Every few months in the life of a publisher, a new supply-side platform or white-label exchange appears with an attractive proposition: “license our technology for just 2-3% of spend, and we’ll even inject demand into your pipes on day one”.
Not too long ago, Dmexco was considered the gut of ad tech — crowded, chaotic and central to the industry’s forward momentum. It was where deals were sparked, rivalries played out and the future of programmatic was loudly debated.
