Team Spotlight: Meet Daniel Nelson, our Customer Success
Co-Director at Limelight!
As Co-Director of Customer Success at Limelight, Daniel Nelson
leads with a client-first mindset—bridging strategy, support, and relationship-building to help partners succeed in a constantly evolving adtech landscape. Whether he's guiding his team of Customer Success Managers or working directly with partners, Dan ensures every decision reflects what’s best for the client. “It’s my role to be the voice of the client in Limelight,” he says, “and support them in what they need to be successful.”
What makes Limelight’s approach different? For Dan, it’s the commitment to genuine collaboration. “We don’t just chuck an Account Manager at a client and hope it works,” he explains. “We genuinely care about putting the right people in the right room.” That personal touch has helped the team build long-term trust with clients, especially as partner needs shift toward more direct, hands-on control of traffic and connections.
From in-person feedback in Cannes to the rollout of upcoming automation tools tailored to partner goals, Dan finds energy in helping clients realise their full potential. His favourite part of the journey? “The moment clients realise we’re truly aligned with their success—we only succeed when they do.”
For Dan, customer success is more than problem-solving—it’s about building enduring partnerships rooted in trust, transparency, and shared growth.
Efficiency Meets Sustainability: Ad Tech’s Hidden Environmental Cost
At Limelight, Customer Success isn’t just a department—it’s a mindset. Andrew, our Co-Director of Customer Success , oversees a global team of Customer Success Managers who act as strategic partners to our clients. From onboarding and platform training to high-level campaign optimisation and technical troubleshooting, Andrew ensures we’re not just supporting our clients—we’re helping them win. “One thing that sets us apart is that we’re fully SaaS,” Andy explains. “We don’t run an ad trading business—so when our platform partners succeed, we succeed. Our incentives are completely aligned.” A standout moment this year? The launch of the Adaptive Rules Center (ARC), a feature that lets partners build their own algorithms and optimise campaigns in real-time, directly in the platform UI. “In an industry obsessed with AI, we’ve built something genuinely useful that puts control back in the partner’s hands,” Andrew says. Managing expectations is part of the job—especially when it comes to technical investigations or feature rollouts. Andrew’s secret? “Be honest, communicate often, and never make promises you can’t keep.” From helping partners navigate a constantly evolving landscape to championing new tools like our Self-Serve DSP, Andy’s team makes it look effortless—even though we know it’s anything but. And behind it all is a strong sense of culture, even in a remote-first world. “People always ask if we miss the office. But we make up for it with our annual World Tour—past trips include Marrakesh, Rio and Cyprus!” Favourite part of the job? “Getting to know our partners, watching them grow, and smashing the goals they set. There’s no better feeling than helping them exceed their own expectations.” Andy calls it “Technology with a heartbeat.” We call it Customer Success, the Limelight way.
