Team Spotlight: Meet Bilyana Yordanova, Our Marketing Manager at Limelight Inc.
Behind every strong brand are a clear strategy, compelling storytelling and consistent execution. As Marketing Manager at Limelight Inc., Bilyana works across campaigns, content and channels to bring the company's marketing strategy and brand story to life, helping communicate what makes Limelight's technology and approach unique.
With more than six years of experience in B2B and B2C marketing and customer service, spanning agencies, NGOs, Canon EMEA and the adtech industry, Bilyana has delivered work across omnichannel marketing, content strategy and coordination, startup growth and brand development. She has developed campaigns, shaped content strategies, supported brand growth and helped build scalable marketing foundations, combining strategic thinking with creative execution throughout her career.
While Limelight's technology and vision were what initially drew her to the company, its culture has become an equally important part of her experience: “Since joining Limelight, I've had the opportunity to contribute to a wide range of marketing initiatives, bring my creative and analytical thinking to new challenges, and collaborate with our Global Marketing Director and Marketing Associate to turn our marketing strategy and brand story into meaningful campaigns and content,” she says. “I often come back to the idea that, alongside the amazing platform Limelight continues to build and improve every day, there is another product being built: our culture.”
That people-first mindset has become one of the most rewarding aspects of her experience. “It's inspiring to be part of an organisation that not only offers something unique and impactful for client partners, but also recognises that it's the people behind the vision who bring it to life.”
At Limelight, Bilyana focuses on growing brand awareness, supporting lead generation and strengthening the company's presence across international markets. Her work spans industry events such as Cannes and DMEXCO, content and campaign development, and ongoing optimisation of marketing channels.
Outside of work, she runs an independent online photography magazine, bringing together her interests in photography, visual storytelling and marketing. She also enjoys spending time outdoors, travelling, exploring new places and capturing everyday moments through her camera.
As Limelight continues to grow, Bily is helping bring its story to life through thoughtful marketing, creative execution and a strong understanding of the people behind the technology.
