Teresa joined Limelight as Marketing Associate, bringing three years of experience building and executing digital marketing strategies in complex, highly regulated industries, working across global pharmaceutical companies. Her background is rooted in end-to-end project management and omnichannel marketing, overseeing content and campaign delivery and driving professional engagement initiatives. Throughout her career, Teresa has developed a strong ability to turn performance metrics into actionable decisions, always keeping strategy and data closely connected.

At Limelight, Teresa has been focusing on social media marketing, email campaigns, data analysis, campaign optimisation, and market research to fuel the company's growth in the programmatic advertising and adtech space. Her long-term ambition is to help build an integrated digital marketing strategy where every channel, social, email, content, and events  works as a coherent, connected system driven by data and market research, with each one reinforcing the others to tell a clear commercial story that resonates with programmatic advertising partners and prospects alike. 

In her own words: "Knowing how to tell a compelling story while keeping a close eye on the data is what I'm bringing to Limelight. The programmatic space is complex and constantly evolving, and that's exactly the kind of environment I thrive in." 

Outside of work, Teresa is someone who needs both movement and creativity to recharge. From scuba diving and being in the water, to living in the Canary Islands, the sea is a big part of her life, and she enjoys keeping active and doing sport, and has a creative side too - drawing and painting in her spare time. She also loves a good sunset on the island, and enjoys her free time in equal measure whether that's a day at the beach, a day out in the mountains, or a relaxed evening at a bar with friends.

The same curiosity and drive she brings to her personal life is what she brings to every professional challenge, and Limelight is her next one.