The Challenge

Global ad spend continues to grow as 2026 projections sit around the $1 trillion mark, with programmatic spend accounting for approximately 90% of display ad budgets. 

Rising ad spend is creating new operational challenges and shifting ecosystem priorities. Tighter QPS limits, growing transparency requirements, higher expectations for supply quality, and an expanding pool of demand sources are increasing complexity. As a result, success increasingly depends on infrastructure efficiency rather than access to demand alone.

The Solution

Limelight addresses these challenges with automated optimisation through Granular QPS and Demand Field Lists within ARC, giving partners greater control, faster decision-making, and a more efficient way to optimise performance at scale.