The Platform
Advanced programmatic tools for ad networks,
agencies and publishers.
We help our partners deliver incremental revenues with simplicity and support at the core of our service.
Taking the Complexity out of Programmatic
Our platform offers the most robust set of features and functionalities, designed to help you navigate programmatic complexities with ease and supports custom use case requirements.
Platform Features
Monetise Web and In-App Channels
Seamlessly monetise both web and mobile app inventory through a single, unified platform.
Omnichannel Media Support
Video, Display, CTV, Audio, DOOH, Native Video, and Native Display — all supported for end-to-end programmatic delivery.
Flexible Integration Options
Support for VAST, VPAID, iFrame, Header Bidding, and oRTB endpoints — including custom oRTB configurations and Prebid demand.
Comprehensive Supply Integrations
RTB endpoints, VAST and JavaScript tags, and Prebid adapters are all readily available for supply-side integration.
White-Label Dashboard (Free)
Access a fully branded bidder dashboard and user interface at no extra cost.
Deep Analytics & Insights
Deep Analytics & Insights
Leverage advanced analytics for actionable insights across all inventory, channels, and demand partners.
Sellers.json & ads.txt Management
Simplify and automate compliance with Sellers.json and ads.txt specifications.
Operate PMPs, Auctions & Direct Campaigns
Manage Private Marketplaces, open auctions, and direct deals from a single control panel.
Third-Party Measurement Integration
Easily connect with any third-party measurement, verification, or tracking partner.
Audience Builder
Create, segment, and activate audiences with precision targeting and advanced data tools.
AI-Driven Optimisation
Automated campaign and yield optimisation powered by advanced AI algorithms.
Free IVT Tools
Protect your inventory with built-in Invalid Traffic (IVT) detection and filtering tools — at no cost.
Margin Control & Flexibility
Maintain full control over pricing and margins with flexible, rule-based configurations.
A future proof platform that maintains market relevance with ongoing developments that is designed to support your business and help drive incremental revenues
Why Partner with Limelight
White-Labeled Platform for Your Own Business
Launch your own branded ad tech solution — complete with full ownership of UI, bidder, and analytics.
Low-Cost Entry & Flexible Transaction Fees
Start quickly with minimal setup costs alongside transparent and flexible platform fees.
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No Internal Technology Costs
We handle all platform upkeep at no additional cost.
Efficient Headcount Management
Reduce the need for large in-house tech and operations teams through automation and managed services.
Foundational Technology for Market Expansion
Gain a scalable foundation for established and emerging programmatic potential.
Platform Community Access
Connect with Limelight’s active platform community of partners
Unlimited QPS (Queries Per Second)
Operate without traffic limitations — scale your business freely with unlimited QPS capacity.
Dedicated 1-on-1 Support
Access personalised onboarding and ongoing support to maximise your platform’s performance and growth.
Fast Activation & Operation
Deploy your platform quickly and start running operations in days, not months.
Integrated Partners
Our platform connects you seamlessly with all major DSPs and SSPs.
