Prime Day 2024: Agencies and adtechs share marketing insights
Excerpt shared from Mediashotz's 'Prime Day 2024: Agencies and adtechs share marketing insights':
The global online retail bonanza known as the Amazon Prime Day 2024 falls Tuesday and Wednesday (8 – 9 October), as well-prepared shoppers start their search for early deals and bargains.
For brands it will deliver a vital insight into next month’s now traditional melee of Black Friday and Cyber Monday, so what should they be doing to maximise their marketing strategies ahead the the retail event?
Our leading agencies and adtechs offer their top tips, views and insights on ‘Fall Prime Day’…
Savina Parvanova, Global Marketing Director, Limelight:
“I think attention has been the standard for a while, and even though the technology for attention measurement out there is still not perfect I’m sure it will continue improving, especially with the advances in AI we’ve seen in the last couple of years.
“But this will become one of the standard metrics that runs in the back and is in every report available, as we see is already happening.
“So now that the industry knows how to get the attention of the audience, they will focus on what to do with that attention, namely, the emotional resonance of an ad on individuals, something AI cannot really understand.
“How do you actually get someone to relate to your product and eventually buy it? Marketers always say “content is king” but I think in the next few years, marketing messaging will become more important than ever.”
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