Excerpt shared from Mediashotz 'Accelerate Action: Media leaders share their IWD 2025 hopes':

International Women’s Day takes place Saturday 8 March, with this year’s theme being “Accelerate Action”.

So how do we do that?

Below, leaders from across the media, marketing and advertising world share their views and comments on what needs to happen next and what we can all do, regardless of our gender, to move towards a more balanced gender parity…

Savina Parvanova, Global Marketing Director, Limelight Inc:

“When I think back to my early days in the industry, when I would routinely walk into meetings in which I was the only woman in the room, I think we have come a long, long way.

“And when I look at the work being done collectively by communities such as the Women In Programmatic network, I am encouraged by what’s being achieved.

“Statistically, I hear, the adtech industry lags behind others in terms of the number or female founders and leaders, but when you look at the number of women coming up through the ranks, I think the future looks bright.

“What we can’t afford, however, is complacency. We all – men and women – need to continue to push for equality in hiring, pay, and in representation on industry events and initiatives.”

Read the full article on Mediashotz: