Unlock ROI with Smart Efficiency: Practical Tips & Proven Tricks

Explore how efficiency is becoming the new competitive edge in programmatic advertising with Limelight’s latest white paper, The Hidden ROI of Efficiency: Unlocking Value and Sustainability in AdTech

The Hidden ROI of Efficiency: Unlocking Value and Sustainability in AdTech

Our new white paper, The Hidden ROI of Efficiency: Unlocking Value and Sustainability in AdTech, explores how the need for greater efficiency and sustainability is now essential in the digital advertising industry. This is no longer simply a technical challenge; but a commercial, operational and reputational one.


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According to eMarketer,  programmatic digital ad spend in the US is set to reach nearly $180 billion in 2025


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